Feshfeshak — little sparkler
Designs inspired by the Iranian memory landscape.
Subtle or striking, but never silent.
About Feshfeshak
Feshfeshak /ˈfeʃ.fe.ʃæk/ means “little sparkler.”
In Persian, feshfesheh is a handheld firework—brief, bright, and impossible to ignore. The suffix -ak makes it small and affectionate: a spark you can hold.
The name draws inspiration from a chant that emerged during the Woman, Life, Freedom movement in Iran, and echoed throughout the recent nationwide uprising (2026): “Cannon, tank, sparkler—clerics must get lost.”
In that contrast—between force and something as small as a sparkler—lies the idea behind the brand: that even the smallest spark can carry memory, resistance, and hope.
Feshfeshak is a space for those sparks—expressed through design, pattern, and voice.
Subtle or striking, but never silent.