Feshfeshak /ˈfeʃ.fe.ʃæk/ — little sparkler

In Persian, feshfesheh is a handheld firework — brief, bright, and impossible to ignore. The suffix -ak makes it small and affectionate: a spark you can hold.

The name draws from a chant that echoed through the Woman, Life, Freedom movement: "Cannon, tank, sparkler — clerics must get lost." In that contrast — between force and something as small as a sparkler — lies the idea behind this brand: that even the smallest spark can carry memory, resistance, and hope.

Feshfeshak is a space for those sparks — expressed through design, pattern, and voice.

Three collections. Three ways to carry the spark.

• Voices of the Brave — designs built around the chants that defined a generation
• The Eternal — rooted in the timeless symbols of Iranian identity
• Where Iran Blooms — patterns inspired by the Persian garden and its quiet resilience